Company-funded field reads for your founder.
Written and asynchronous, with no standing calls. The business pays. The founder gets sharper. The numbers follow.
Written application · 12-month program · no renewal
The founder's clarity is the one input that moves every other number.
You can hire another marketer, run another sprint, buy another tool. Each one is a linear bet on the same operating field — the field behind how the founder actually decides.
When the person at the top hesitates, every layer below absorbs the cost. When the founder decides cleaner, the whole company moves with less drag. That's not a soft metric — it shows up in close rates, hiring outcomes, and the speed of the next yes.
One clearer decision per quarter changes what you build next.
Calibrate one founder, or the whole leadership.
Monthly field calibration, scoped to who holds the ceiling. Paid upfront at the price of 10 months, or in 12 fixed instalments.
Founder
$15,930 upfront · or 12 × $1,593
The founder, solo.
- Monthly calibration on the founder's live business state
- Written calibration report each cycle
- Scope: the single decision-maker who sets the ceiling
Team
$36,930 upfront · or 12 × $3,693
Founder + up to 3 C-level.
- Monthly calibration across the core decision unit
- Per-person written reports, aligned to one shared scan
- Scope: founder plus up to three C-suite leaders
Enterprise
$99,630 upfront · or 12 × $9,963
Full leadership team.
- Monthly calibration across the full leadership layer
- Reports per leader plus a combined leadership field map
- Scope: whoever materially shapes company-level decisions
A clean engagement, not an open-ended retainer.
One year. Quarterly proof. No renewal.
- 12-month program — twelve monthly calibration cycles, paid upfront or in 12 fixed instalments.
- 90-day checkpoint review — a structured review against your own KPIs, so the spend defends itself early.
- Ends after 12 months — no auto-rollover; nothing renews after the last instalment.
Fundable as professional development — ask your accountant.
Not a refund clause. A proof point.
Ninety days in, we sit down for a joint review against the KPIs you defined at the start. We look at what moved, what's still loaded, and where the founder's decisions changed.
If it's shifting
We keep going. You now have a measured baseline to track the compounding effect across the rest of the year.
If it isn't
We pause or refine the engagement — pro-rata fairness on what's unused. No fighting over an annual contract that isn't working.
A measurable shift, reviewed in the open. That's the standard the spend is held to.
See if your founder is the right fit.
Send a short written application. We confirm scope, KPIs, and whether company-funded calibration is the right lever for where you are. If it isn't, we'll tell you. No calls, no pitch: we read every application ourselves and reply by email.
Send my application12-month program · 90-day checkpoint review · no renewal